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Interview with Amy Hebdon, Co-founder of Paid Search Magic

Read an interview with Amy Hebdon, the successful PPC specialist and co-founder of the Google Partner agency and consulting firm Paid Search Magic.

Important skills and challenges

Why did you choose the PPC industry?

What skills need a PPC specialist to develop now to not be left without work in future?

3 major problems each PPC specialist usually faces and how did you solve them?

What are your biggest pain points as a PPC specialist?

PPC mistakes and nightmares

Common PPC Strategy Mistakes that Kill Campaigns. What was your biggest mistake?

What is your PPC specialist nightmare?

Future trends in PPC

How will the PPC and ad market change in the near future?

What is the future of digital advertising in a post-cookie world?

How COVID-19 has impacted the PPC market?

Tag the one person in the industry whose answers to these questions you would love to read.

Summing up

PR-manager at OWOX BI

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