How to get started with OWOX BI: Importing cost data

  1. Collect and consolidate data from analytical and advertising services
  2. Set up an attribution model based on this collected data, taking into account the value of all channels with which the customer interacts on the way to conversion (both online and offline)
  3. Build reports from consolidated raw data

Why you need to automatically import cost data

How to get started with OWOX BI

How to import cost data from an advertising service to Google Analytics

Step 1. Create a data set in Google Analytics

  1. Date (ga: date) — mandatory
  2. Source (ga: source) — mandatory
  3. Medium (ga: medium) — mandatory
  4. Cost (ga: adCost) — mandatory
  5. Campaign (ga: campaign) — recommended
  6. Keyword (ga: keyword) — recommended
  7. Ad content (ga: adContent) — recommended
  8. Clicks (ga: adClicks) — optional
  9. Impressions (ga: impressions) — optional

Step 2. Create a Pipeline in OWOX BI

Where in Google Analytics can you see downloaded cost data?

How to import cost data from sources that have no direct integration

How to validate imported cost data

Frequently asked questions

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