With an accelerated transition to online marketing (thanks to the pandemic) and an increase in marketing budgets for digital promotion, marketers increasingly have to prove their value.
There’s a vast amount of marketing data from various sources that you can use to get many valuable insights. However, analysts are often busy, and most marketers don’t know how to build reports on raw data by themselves.
In business, everything is about revenue. The main task of any company is to successfully sell its products or services and make a profit. …
Over the past year, the pandemic has turned online shopping from an additional convenience to an urgent need. The sphere is rapidly developing, and with it, competition for buyers is growing. Among the main problems for e-commerce businesses today are:
Businesses always face problems, and with so many unpredictable events in the past year and a half (hello, pandemic), brands have had to remain flexible and quickly adapt to challenges as they arise.
Let’s look at what marketing challenges businesses, regardless of their size, most often encounter.
The pandemic has accelerated the globalization and digitalization of businesses. The most crucial matter for companies today is their ability to quickly adapt to new conditions and assess what’s working and what’s not, what needs to be changed, and what to stop doing altogether.
Problems are much easier to tackle once you’ve identified…
Supporting all types of content and armed with advanced visual tricks, Instagram has become not just the world’s largest photo album with cats, selfies, and food. It’s also a great advertising platform that takes visual e-commerce search to the next level.
A huge number of companies reach out to their customers through Instagram on a daily basis, using its emerging trends, new customer engagement, and shopping features. This is no surprise, as Instagram is the largest photo app, used by more than 1.2 billion people a month.
With access to a massive amount of customer data, marketers can get a holistic picture of what’s happening. For example, marketers can find out exactly how customers interact with your brand, predict the probability that a user will buy something (and when), estimate what revenue customers will bring, and determine what channels are best for interacting with customers. But this is just one side of the coin. On the other side, advertising is becoming more expensive, and consumers’ attention is becoming more challenging to get.
The most technologically advanced marketers will win this race, and attribution plays a significant role…
Facebook is the most popular social network globally, with more than 2.6 billion monthly active users. Not surprisingly, it has become a mandatory promotional channel for many businesses. More than 7 million advertisers promote their services on this platform. What’s more, Facebook owns the three other largest social media platforms: Instagram, WhatsApp, and Facebook Messenger.
Another reason for the popularity of Facebook and Instagram among advertisers is the low price of reaching an audience and the ability to accurately target audiences.
Facebook offers businesses and marketers tools for working with advertising campaigns: Facebook Ads Manager, Facebook Pixel, and Facebook Analytics.
Faster, better, more proficient! Each marketing campaign must generate revenue for you to stay at the top of the rapidly growing market! So what can you do to transform your business, accelerate routine digital work, and increase your marketers’ productivity?
Let’s look at the basic concepts and functions of marketing automation along with an example of marketing automation for marketing performance analysis.
Marketing automation is a way to minimize the time and effort spent on routine marketing processes using martech software. To illustrate how automation works, we can compare washing the dishes to collecting data.
When you cook infrequently and…
The goal of each business is to make a profit. However, to understand how the company’s development goes and in what direction it’s worth moving on, companies need to track and monitor all organization areas. In other words, reporting is an essential tool for decision-makers.
Not to mention that in a state of the pandemic economy, when marketers are required to achieve more with fewer resources (fewer budgets and less time for implementation), it cannot be done without reporting.
Over the past year, companies have become confident that you can achieve success in various ways, both offline and online. There…
In 2021, when the whole world has been operating online for more than a year, it’s difficult to imagine marketing in the old way without using Big Data. Modern marketing experts are well aware of the importance and necessity of data-driven strategies. High demands, expectations, and, of course, instant results for customers require informed decisions and actions based on specific data.
It’s this approach that helps businesses succeed and reach the target audience. Let’s look at exactly what data-driven marketing is and how a data-driven marketing strategy can help your brand to achieve its business goals.
As the name implies…
Each area of business has its own special reports that reflect its marketing realities. Below, we’ll look at the most common reports for e-commerce and retail.
Before you build reports, make sure you have two things:
An overall report allows you to quickly evaluate the effectiveness of your entire marketing department. Set up your report and monitor your department’s goals daily.
Thanks to an overall report, you can quickly see your main indicators and adjust actions in the marketing channels based on their current…