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Let’s see why it’s so crucial for marketers to be able to create various reports using a large number of data sources — and to do it on their own.

Why accurate marketing reporting is so crucial for business

In business, everything is about revenue. The main task of any company is to successfully sell its products or services and make a profit.


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There is more and more data online, and to grow faster than competitors, you need to use this data in full. In this article, we consider the main problems that the majority of marketers face while working with reports.


The most crucial matter for companies today is their ability to quickly adapt to new conditions and assess what’s working and what’s not.

Photo by Kristopher Roller on Unsplash

Main marketing challenges businesses face

The pandemic has accelerated the globalization and digitalization of businesses. The most crucial matter for companies today is their ability to quickly adapt to new conditions and assess what’s working and what’s not, what needs to be changed, and what to stop doing altogether.


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A huge number of companies reach out to their customers through Instagram on a daily basis. In the Instagram Insights, Facebook advertising profile and web analytics systems, you can analyze the basics of Instagram advertising performance.


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Why single-channel attribution models are a road to nowhere and why even data-driven models are not enough for successful marketing.


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In the Facebook advertising profile and web analytics systems, you can analyze the basics of advertising performance. For small businesses with a small number of advertising channels, this is enough.

What data Facebook collects

Facebook offers businesses and marketers tools for working with advertising campaigns: Facebook Ads Manager, Facebook Pixel, and Facebook Analytics.


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Let’s look at the basic concepts and functions of marketing automation along with an example of marketing automation for marketing performance analysis.

What is marketing automation

Marketing automation is a way to minimize the time and effort spent on routine marketing processes using martech software. To illustrate how automation works, we can compare washing the dishes to collecting data.


Most analytical tools focus on the needs of analysts and developers and prohibit the marketer from working directly with the data

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The Importance of Reporting for Business

The goal of each business is to make a profit. However, to understand how the company’s development goes and in what direction it’s worth moving on, companies need to track and monitor all organization areas. In other words, reporting is an essential tool for decision-makers.


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Let’s look at exactly what data-driven marketing is and how a data-driven marketing strategy can help your brand to achieve its business goals.

What is a data-driven marketing

As the name implies…


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A selection of the best marketing reports for the e-commerce industry.

  1. Quality data to analyze
  2. An attribution model that takes into account the peculiarities of your business

Overall report

An overall report allows you to quickly evaluate the effectiveness of your entire marketing department. Set up your report and monitor your department’s goals daily.

Why this report is important

Thanks to an overall report, you can quickly see your main indicators and adjust actions in the marketing channels based on their current…

Marie Sharapa

Head of Communication at OWOX BI

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