Published in Better Marketing

·Oct 22

Ad hoc reporting: The what and the why

The world has changed, and the old methods aren’t working because they weren’t designed to cope with modern conditions. Let’s see what the current state of play is and what can be done to ease marketers’ lives.

Over the last few years, different marketing reporting services have come and gone as businesses alter their ways of working, their needs, and their resources. Some services are entirely a thing of the past, some are still popular (all hail Excel!), and some totally new machine learning tools have appeared.

…

Read more · 7 min read

Published in Better Marketing

·Sep 2

Why all marketers should be able to build their own reports

Let’s see why it’s so crucial for marketers to be able to create various reports using a large number of data sources — and to do it on their own.

With an accelerated transition to online marketing (thanks to the pandemic) and an increase in marketing budgets for digital promotion, marketers increasingly have to prove their value.

There’s a vast amount of marketing data from various sources that you can use to get many valuable insights. …

How to solve the biggest e-commerce reporting challenges

There is more and more data online, and to grow faster than competitors, you need to use this data in full. In this article, we consider the main problems that the majority of marketers face while working with reports.

Over the past year, the pandemic has turned online shopping from an additional convenience to an urgent need. The sphere is rapidly developing, and with it, competition for buyers is growing. Among the main problems for e-commerce businesses today are:

Adapting to digital commerce
Customer retention
Higher traffic costs
Third-party…

Common marketing challenges most businesses face

The most crucial matter for companies today is their ability to quickly adapt to new conditions and assess what’s working and what’s not.

Businesses always face problems, and with so many unpredictable events in the past year and a half (hello, pandemic), brands have had to remain flexible and quickly adapt to challenges as they arise.

Let’s look at what marketing challenges businesses, regardless of their size, most often encounter.

Main marketing challenges businesses face

The pandemic has…

Read more · 7 min read

Published in DataDrivenInvestor

·Jul 13

How to upload data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

A huge number of companies reach out to their customers through Instagram on a daily basis. In the Instagram Insights, Facebook advertising profile and web analytics systems, you can analyze the basics of Instagram advertising performance.

Supporting all types of content and armed with advanced visual tricks, Instagram has become not just the world’s largest photo album with cats, selfies, and food. It’s also a great advertising platform that takes visual e-commerce search to the next level.

A huge number of companies reach out to their…

Why single-channel attribution models are a dead end for CMOs

Why single-channel attribution models are a road to nowhere and why even data-driven models are not enough for successful marketing.

With access to a massive amount of customer data, marketers can get a holistic picture of what’s happening. For example, marketers can find out exactly how customers interact with your brand, predict the probability that a user will buy something (and when), estimate what revenue customers will bring, and determine…

Read more · 7 min read

Published in Towards Data Science

·Jun 3

How to upload data from Facebook to Google BigQuery

In the Facebook advertising profile and web analytics systems, you can analyze the basics of advertising performance. For small businesses with a small number of advertising channels, this is enough.

Facebook is the most popular social network globally, with more than 2.6 billion monthly active users. Not surprisingly, it has become a mandatory promotional channel for many businesses. More than 7 million advertisers promote their services on this platform. …

Guide to Marketing Automation

Let’s look at the basic concepts and functions of marketing automation along with an example of marketing automation for marketing performance analysis.

Faster, better, more proficient! Each marketing campaign must generate revenue for you to stay at the top of the rapidly growing market! So what can you do to transform your business, accelerate routine digital work, and increase your marketers’ productivity?

Let’s look at the basic concepts and functions of marketing…

Read more · 7 min read

Published in Better Marketing

·Apr 20

A Godsend for Marketers: How To Create Reports Without Analysts and SQL

Most analytical tools focus on the needs of analysts and developers and prohibit the marketer from working directly with the data

The Importance of Reporting for Business

The goal of each business is to make a profit. However, to understand how the company’s development goes and in what direction it’s worth moving on, companies need to track and monitor all organization areas. In other words, reporting is an essential tool for decision-makers.

Not to mention that in…

Data-driven marketing: the ultimate guide 2021

Let’s look at exactly what data-driven marketing is and how a data-driven marketing strategy can help your brand to achieve its business goals.

In 2021, when the whole world has been operating online for more than a year, it’s difficult to imagine marketing in the old way without using Big Data. Modern marketing experts are well aware of the importance and necessity of data-driven strategies. …

The world has changed, and the old methods aren’t working because they weren’t designed to cope with modern conditions. Let’s see what the current state of play is and what can be done to ease marketers’ lives.

Let’s see why it’s so crucial for marketers to be able to create various reports using a large number of data sources — and to do it on their own.

There is more and more data online, and to grow faster than competitors, you need to use this data in full. In this article, we consider the main problems that the majority of marketers face while working with reports.

The most crucial matter for companies today is their ability to quickly adapt to new conditions and assess what’s working and what’s not.

Main marketing challenges businesses face

A huge number of companies reach out to their customers through Instagram on a daily basis. In the Instagram Insights, Facebook advertising profile and web analytics systems, you can analyze the basics of Instagram advertising performance.

Why single-channel attribution models are a road to nowhere and why even data-driven models are not enough for successful marketing.

In the Facebook advertising profile and web analytics systems, you can analyze the basics of advertising performance. For small businesses with a small number of advertising channels, this is enough.

Let’s look at the basic concepts and functions of marketing automation along with an example of marketing automation for marketing performance analysis.

Most analytical tools focus on the needs of analysts and developers and prohibit the marketer from working directly with the data

The Importance of Reporting for Business

Let’s look at exactly what data-driven marketing is and how a data-driven marketing strategy can help your brand to achieve its business goals.

Marie Sharapa