We continue our Expert Opinion column, and today we present to your attention an interview with John Sargent, a digital consultant, and technical expert. John is a director and founder of VEN and specialises in digital media, where his experience includes helping Google develop their own in-house best practice across £100MM+ campaigns. He has run and coordinated multinational campaigns for some of the world’s largest digital brands.
Away from VEN, John is also a professional esports host and presenter.
Decisions are the turning points in business development. To ensure a trustworthy basis for decision-making, you need reports based on high-quality data as soon as possible — the earlier you find an insight, the more valuable it is.
Trustworthy data indeed can reveal valuable insights about your business. But how can you find them? To facilitate and automate the process of finding insights in your data, you can use reporting tools of different types, with different levels of detail, and with varying degrees of complexity. …
Google Analytics 4 makes analyzing data in Google BigQuery easier than ever. Now almost everyone can collect data in BigQuery for free. Let'’ figure out how to properly export data to BigQuery from Google Analytics 4 and what else you should take into account to get the most value out of your collected information.
Raw (unprocessed) data allows you to precisely analyze your business processes. By collecting raw data, you can:
The COVID-19 pandemic in 2020 changed the whole world and made everyone accustomed to a new normal. And, despite the crisis in various industries, eCommerce is now very much alive. People will never stop buying: food, clothes, entertainment (and what else to do when you are locked up and cannot leave your house?), children’s goods and animal goods, and so on.
Of course, online sales’ rapid development has forced marketers to adapt to the new reality and revise their strategies. …
There are multiple processes to gauge the effectiveness of any marketing strategy. Once you clearly see what’s going on with your campaigns, how your users behave on your website, and which products are the most and least popular, you can define your further marketing steps. If you’ve already implemented digital analytics in your business but aren’t getting the desired results, some data may be slipping through the cracks, causing you not to see the entire picture. Wisely blending web and digital marketing analytics can help you catch the missing data and make your marketing strategy more successful.
Digital analytics is…
Business is increasingly moving online, and 2020 has shown that companies in many industries simply can’t survive without an online presence. Naturally, the more customers there are online, the more online user activities there are and the more marketing analysts need to work with data to get useful insights.
This data must be stored somewhere, processed (preferably in real time), and stored indefinitely. After all, historical data is a real treasure for an experienced marketer.
Let’s figure out when it’s time to move away from standard Google Analytics and Google Data Studio solutions and think about choosing a data warehouse…
Unfortunately, many companies that spend substantial resources storing and processing data still make important decisions based on intuition and their own expectations instead of data.
Why does that happen? Distrust of data is exacerbated by situations where data provides an answer that’s at odds with the expectations of the decision-maker. In addition, if someone has encountered errors in data or reports in the past, they’re inclined to favor intuition. This is understandable, as a decision made on the basis of incorrect data may throw you back rather than move you forward.
Imagine you have a multi-currency project. Your analyst has…
Never run paid advertising campaigns without preparing reports in advance so you can see the real efficiency of your investments. Wise marketers prepare report templates before running campaigns. Other marketers first waste their budgets, then still prepare reports in the end.
In this article, you’ll discover how to build reports easily, avoid extra manual work, and automate the entire process using the five most popular analytics software.
Advertising tables, charts, and dashboards are necessary for marketers to report the work they’ve done. But they have another important mission — helping with management decisions. …
If you’re like many marketers, you’re probably running campaigns using a variety of digital marketing channels — including not only Google Ads but also Facebook, Instagram, Twitter, LinkedIn, and many more. With no money to waste, you aim to get the most out of each marketing investment. And to do that, you need a clear, holistic view of your customers’ journeys across all channels and devices.
In this article, we’ll examine how you can get everything together and upload all marketing data into one data storage (e. g. …
Today, we’ll be interviewing Khrystyna Grynko, the Head of Data at the Better&Stronger web marketing agency.
Khrystyna is the DataCamp Lyon and MeasureCamp Lyon organizer and also serves as vice president at AADF (French-speaking Digital Analysts Association) and at TAAL (Technological Association for Advanced Learning).
In addition, she’s a guest lecturer at Jean Moulin University Lyon 3 and at Emlyon Business School.
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