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Marie Sharapa
Marie Sharapa

834 Followers

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Dec 13, 2022

Google Analytics 4 and Google BigQuery linking — complete guide

In this article, we explain how to correctly export data from Google Analytics 4 to Google BigQuery and what you need to pay attention to in order to get the most out of the collected information. — Why you need Google Analytics 4 and Google BigQuery integration One of the main advantages of the new Google Analytics 4 is the free export of raw unsampled data to Google BigQuery. Recall that in Universal Analytics, this option was available only in the paid version of Google Analytics 360.

Google Analytics

10 min read

Google Analytics 4 and Google BigQuery linking — complete guide
Google Analytics 4 and Google BigQuery linking — complete guide
Google Analytics

10 min read


Published in DataDrivenInvestor

·Jul 19, 2022

What is ETL: the ultimate guide 101

In this article, we analyze in detail what ETL is and why ETL tools are needed by analysts and marketers. — The more data from various sources a company collects, the greater their capabilities in analytics, data science, and machine learning. But along with opportunities, worries grow associated with data processing. After all, before starting to build reports and search for insights, all this raw and disparate data must be processed…

Etl Tool

11 min read

What is ETL: the ultimate guide 101
What is ETL: the ultimate guide 101
Etl Tool

11 min read


Published in Geek Culture

·Jul 14, 2022

Top 6 Benefits of Using Google Analytics 4 and Google BigQuery Export

One of the main advantages of the new Google Analytics 4 is the ability to export raw unsampled data to Google BigQuery for free. Let’s see what opportunities have opened up for the majority of Google Analytics (GA) users with this change. — Why you need to integrate Google Analytics 4 with Google BigQuery By integrating Google Analytics 4 with Google BigQuery, you can collect raw, unsampled data from your website in cloud storage, where each user and their events will be displayed on separate lines. Using SQL queries on this data, you can calculate any parameters and indicators you need.

Google Analytics

6 min read

Top 6 Benefits of Using Google Analytics 4 and Google BigQuery Export
Top 6 Benefits of Using Google Analytics 4 and Google BigQuery Export
Google Analytics

6 min read


Published in Geek Culture

·Jul 4, 2022

How to solve the GDPR problem with a GTM server-side tag

How to protect sensitive user data and comply with the GDPR in EU — After the General Data Protection Regulation (GDPR) went into effect, Google Analytics users in Europe faced a problem. Google Analytics has become illegal to use for website operators in several countries due to decisions by European data protection authorities, as it does not comply with the GDPR. The good news…

Gdpr

7 min read

How to solve the GDPR problem with a GTM server-side tag
How to solve the GDPR problem with a GTM server-side tag
Gdpr

7 min read


Published in Geek Culture

·Jun 14, 2022

How to upload data from TikTok to Google BigQuery

This article describes how to upload data from TikTok to data storage, which option is best, and what method specialists recommend. — In digital advertising, Facebook, Instagram, and Twitter are well-known market giants. But despite appearing on the market only a few years ago, TikTok is already equal to these established companies. The TikTok social network is rapidly developing, and, of course, its large audience attracts advertisers. For marketers, exporting data from…

Data Import And Export

8 min read

How to upload data from TikTok to Google BigQuery
How to upload data from TikTok to Google BigQuery
Data Import And Export

8 min read


Published in Digital Diplomacy

·Apr 19, 2022

Marketing trends 2022

What is happening in the current marketing landscape and what marketing leaders should do to improve digital maturity and performance in 2022. — The pandemic, with its prolonged quarantines and isolation, dramatically and significantly changed customers’ behavior, literally pushing people towards their screens. Even those businesses that previously doubted the practicality of online operations have now also dived into digital. …

Marketing

9 min read

Marketing trends 2022
Marketing trends 2022
Marketing

9 min read


Published in Geek Culture

·Apr 10, 2022

Google Analytics in Europe: How to ensure GDPR compliance

The situation with Google Analytics being banned still needs to be clarified. However, regardless of the outcomes, it’s best to protect your business now without waiting for a better time in the future. — The rules of the data privacy game have turned on a dime, affecting the ability of European businesses to accurately evaluate their performance and adequately assess their marketing efforts. …

Google Analytics

8 min read

Google Analytics in Europe: How to ensure GDPR compliance
Google Analytics in Europe: How to ensure GDPR compliance
Google Analytics

8 min read


Published in Digital Diplomacy

·Mar 30, 2022

Top data analysis, marketing analytics, and automation solutions for 2022

By automating your data workflow with the right data analysis, marketing analytics, and automation tools, you can get data and reports fast and with varying levels of detail. — Businesses prosper when people make the right decisions based on trustworthy information. To make this happen, businesses are constantly searching for high-quality data. We firmly believe that your choice of tools should be in line with your business goals, as there is no perfect solution that suits everyone. On the…

Data Analysis

17 min read

Top data analysis, marketing analytics, and automation solutions for 2022
Top data analysis, marketing analytics, and automation solutions for 2022
Data Analysis

17 min read


Published in Towards Data Science

·Mar 24, 2022

How to Restore Data Accidentally Deleted from Google BigQuery

Detailed instructions to help you restore accidentally deleted data and not get any gray hairs ahead of schedule — Have you ever accidentally deleted an important table, view, or whole dataset in Google BigQuery? If you have, you know that you cannot continue working with tables and queries containing the deleted data. The OWOX team has created a detailed step-by-step instructions to restore deleted data and some steps to…

Google Big Query

5 min read

How to Restore Data Accidentally Deleted from Google BigQuery
How to Restore Data Accidentally Deleted from Google BigQuery
Google Big Query

5 min read


Published in Better Marketing

·Jan 14, 2022

Why you can (or cannot) trust your reports

If you don’t trust your dashboards and the data on which they are built, then management decisions won’t be made based on actual numbers. Here’s your checklist for saying no to bad data quality. — According to Harvard Business Review, 90% of business leaders believe data literacy is crucial for company success. However, 84% of marketers have difficulty accessing data and insights. Dashboards and reports don’t display the real picture and cannot be blindly trusted.

Reporting

13 min read

Why you can (or cannot) trust your reports
Why you can (or cannot) trust your reports
Reporting

13 min read

Marie Sharapa

Marie Sharapa

834 Followers

Head of Communication at OWOX BI

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