Discover the ultimate guide to UTM parameters, a must-use for marketers. Learn how to supercharge your campaign tracking and maximize results. — UTM parameters or UTM codes are tags in URLs for tracking website traffic and campaign data. They include five parts: utm_source, utm_medium, utm_campaign, utm_term, and utm_content, each with a specific tracking role. What Are UTM Parameters? UTM codes in URLs trace visitor data and origins, stemming from Google Analytics’ acquisition of Urchin Software. These…