In this article, we analyze in detail what ETL is and why ETL tools are needed by analysts and marketers. — The more data from various sources a company collects, the greater their capabilities in analytics, data science, and machine learning. But along with opportunities, worries grow associated with data processing. After all, before starting to build reports and search for insights, all this raw and disparate data must be processed…

One of the main advantages of the new Google Analytics 4 is the ability to export raw unsampled data to Google BigQuery for free. Let’s see what opportunities have opened up for the majority of Google Analytics (GA) users with this change. — Why you need to integrate Google Analytics 4 with Google BigQuery By integrating Google Analytics 4 with Google BigQuery, you can collect raw, unsampled data from your website in cloud storage, where each user and their events will be displayed on separate lines. Using SQL queries on this data, you can calculate any parameters and indicators you need.

How to protect sensitive user data and comply with the GDPR in EU — After the General Data Protection Regulation (GDPR) went into effect, Google Analytics users in Europe faced a problem. Google Analytics has become illegal to use for website operators in several countries due to decisions by European data protection authorities, as it does not comply with the GDPR. The good news…

This article describes how to upload data from TikTok to data storage, which option is best, and what method specialists recommend. — In digital advertising, Facebook, Instagram, and Twitter are well-known market giants. But despite appearing on the market only a few years ago, TikTok is already equal to these established companies. The TikTok social network is rapidly developing, and, of course, its large audience attracts advertisers. For marketers, exporting data from…

What is happening in the current marketing landscape and what marketing leaders should do to improve digital maturity and performance in 2022. — The pandemic, with its prolonged quarantines and isolation, dramatically and significantly changed customers’ behavior, literally pushing people towards their screens. Even those businesses that previously doubted the practicality of online operations have now also dived into digital. …

The situation with Google Analytics being banned still needs to be clarified. However, regardless of the outcomes, it’s best to protect your business now without waiting for a better time in the future. — The rules of the data privacy game have turned on a dime, affecting the ability of European businesses to accurately evaluate their performance and adequately assess their marketing efforts. …

By automating your data workflow with the right data analysis, marketing analytics, and automation tools, you can get data and reports fast and with varying levels of detail. — Businesses prosper when people make the right decisions based on trustworthy information. To make this happen, businesses are constantly searching for high-quality data. We firmly believe that your choice of tools should be in line with your business goals, as there is no perfect solution that suits everyone. On the…

Detailed instructions to help you restore accidentally deleted data and not get any gray hairs ahead of schedule — Have you ever accidentally deleted an important table, view, or whole dataset in Google BigQuery? If you have, you know that you cannot continue working with tables and queries containing the deleted data. The OWOX team has created a detailed step-by-step instructions to restore deleted data and some steps to…

If you don’t trust your dashboards and the data on which they are built, then management decisions won’t be made based on actual numbers. Here’s your checklist for saying no to bad data quality. — According to Harvard Business Review, 90% of business leaders believe data literacy is crucial for company success. However, 84% of marketers have difficulty accessing data and insights. Dashboards and reports don’t display the real picture and cannot be blindly trusted.