The situation with Google Analytics being banned still needs to be clarified. However, regardless of the outcomes, it’s best to protect your business now without waiting for a better time in the future. — The rules of the data privacy game have turned on a dime, affecting the ability of European businesses to accurately evaluate their performance and adequately assess their marketing efforts. With the prohibitions that have appeared, the usual ways of working are no longer possible, leading to the loss of valuable…

By automating your data workflow with the right data analysis, marketing analytics, and automation tools, you can get data and reports fast and with varying levels of detail. — Businesses prosper when people make the right decisions based on trustworthy information. To make this happen, businesses are constantly searching for high-quality data. We firmly believe that your choice of tools should be in line with your business goals, as there is no perfect solution that suits everyone. On the…

Detailed instructions to help you restore accidentally deleted data and not get any gray hairs ahead of schedule — Have you ever accidentally deleted an important table, view, or whole dataset in Google BigQuery? If you have, you know that you cannot continue working with tables and queries containing the deleted data. The OWOX team has created a detailed step-by-step instructions to restore deleted data and some steps to…

If you don’t trust your dashboards and the data on which they are built, then management decisions won’t be made based on actual numbers. Here’s your checklist for saying no to bad data quality. — According to Harvard Business Review, 90% of business leaders believe data literacy is crucial for company success. However, 84% of marketers have difficulty accessing data and insights. Dashboards and reports don’t display the real picture and cannot be blindly trusted.

The old approaches to analytics aren’t working anymore, and they definitely won’t work in the future post-cookie world. Let’s see the Google Analytics 4 update as it addresses modern-day marketing needs. — We are living in a new, dynamically developing reality. Everything is changing: users’ behavior, data requirements, the needs of businesses and the ways they work with data. That’s why we’re now constantly seeing updates to old services and new product launches.

The world has changed, and the old methods aren’t working because they weren’t designed to cope with modern conditions. Let’s see what the current state of play is and what can be done to ease marketers’ lives. — Over the last few years, different marketing reporting services have come and gone as businesses alter their ways of working, their needs, and their resources. Some services are entirely a thing of the past, some are still popular (all hail Excel!), and some totally new machine learning tools have appeared.

Let’s see why it’s so crucial for marketers to be able to create various reports using a large number of data sources — and to do it on their own. — With an accelerated transition to online marketing (thanks to the pandemic) and an increase in marketing budgets for digital promotion, marketers increasingly have to prove their value. There’s a vast amount of marketing data from various sources that you can use to get many valuable insights. …

There is more and more data online, and to grow faster than competitors, you need to use this data in full. In this article, we consider the main problems that the majority of marketers face while working with reports. — Over the past year, the pandemic has turned online shopping from an additional convenience to an urgent need. The sphere is rapidly developing, and with it, competition for buyers is growing. Among the main problems for e-commerce businesses today are:

The most crucial matter for companies today is their ability to quickly adapt to new conditions and assess what’s working and what’s not. — Businesses always face problems, and with so many unpredictable events in the past year and a half (hello, pandemic), brands have had to remain flexible and quickly adapt to challenges as they arise. Let’s look at what marketing challenges businesses, regardless of their size, most often encounter.