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12 reasons to select OWOX BI ML Funnel Based Attribution

The goal of attribution is to evaluate the effectiveness of advertising channels and campaigns and identify which paid traffic channels lead to conversions. Knowing this, you can redistribute your advertising budget to effective channels, stop spending money on inefficient channels, and eventually get more conversions.

What is attribution and why do I need it?

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How ML Funnel Based Attribution works

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What you need to do to work with ML Funnel Based Attribution

Advantages of OWOX BI Attribution

1. Consider full data, ROPO sales, and revenue data from your CRM

2. Objectively assess your advertising channels

3. Set up a unique funnel for your business

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4. Learn how each channel works at different stages of the funnel

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5. Evaluate only managed channels

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6. Evaluate acquisition channels for different user cohorts

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7. Transparent algorithm

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8. Machine learning in the OWOX BI attribution model

9. No limits on the minimum amount of data

10. Get ready-made reports in OWOX BI Smart Data

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11. Use attribution data to manage bids and audiences

12. Mature product, guaranteed results

Written by

PR-manager at OWOX BI

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